5 Elemente: A Wine Label Design Masterpiece

Valerii Sumilov's Award-Winning Design Celebrates the Blend of Five Wine Varieties

The design's main visual element is the stylized Roman numeral V, representing the five wine varieties. This central motif is not only a nod to the product's unique selling point but also sets the tone for the entire composition's concise and slick style. The design stands out for its simplicity and elegance, a result of the client's trust in Sumilov's creative freedom.

One of the design's unique features is its interactive nature. The strategic placement of graphic elements and the use of high-quality paper for the label encourages potential consumers to touch and rotate the bottle, creating a deeper impression and making the design more memorable. This interaction between the customer and the product goes beyond traditional visual incentives, establishing a subconscious communication that is far more effective.

The design's realization was not without its challenges. The concept of a label covering the entire flat surface of the bottle, rather than the traditional two-piece layout, posed technological difficulties. Local printing companies were unable to print the label as intended, but these challenges were overcome, resulting in a design that is both innovative and engaging.

The 5 Elemente design project started in April 2012 in Chisinau, Moldova, and was completed in October 2012 in Riga, Latvia. Despite the challenges faced, the design was a resounding success, earning Sumilov the Platinum A' Packaging Design Award in 2013. This prestigious award recognizes world-class, exceptional, and highly innovative designs that contribute to societal wellbeing and advance the boundaries of art, science, design, and technology.

In conclusion, Valerii Sumilov's 5 Elemente wine label design is a shining example of how simplicity, elegance, and interactivity can come together to create a memorable and engaging product. It serves as an inspiration for designers and brands worldwide, demonstrating the power of design in enhancing the consumer experience.